PopHorror Let's Get Scared
Celebrating its 35th anniversary, John Carpenter’s They Live keeps kicking reality’s ass and making you question the whole circus of life. This 1988 cult classic is a subversive masterclass, mixing sci-fi, social commentary, and sardonic humor like a cocktail that’ll leave you pondering well into the next century.
-Soapbox moment. Beyond the realm of those trendy T-shirts on the rack at your local Tilly’s designed by street artists, there’s a hilarious twist in Shepard Fairey’s OBEY brand. Originally just a sneaky subliminal message in They Live, “OBEY” was like a slap in the face, a reminder that we’re all just cogs in the consumerist machine. Fairey snatched that bad boy up to challenge the powers that be and stir some brain cells. But guess what? “OBEY” became so mainstream it’s practically the snake eating its own tail, while the subversion bit the dust. It’s a comedy of contradictions, where critique and commercialization do a merry dance in our nutty world. -OK, ok.. so I bought a couple as well. I blame society, I digress. Let us see that beautiful poster art.
THEY LIVE Synopsis
They influence our decisions without us knowing it. They numb our senses without us feeling it. They control our lives without us realizing it. They live.
They Live is a 1988 American science fiction action horror film written and directed by John Carpenter (Halloween 1978), based on the 1963 short story “Eight O’Clock in the Morning” by Ray Nelson (Turn Off the Sky 1963). Starring Roddy Piper (Hell Comes to Frogtown 1988), Keith David (The Thing 1982), and Meg Foster (Masters of the Universe 1987). Released on November 4th, 1988, and distributed by Universal Pictures with a budget of $3 million, it netted $13 million at the box office.
The Setup: A World of Conformity
They Live introduces us to the life of John Nada, portrayed by Roddy Piper, an unemployed drifter who stumbles upon a pair of mysterious sunglasses. These aren’t your ordinary shades; they reveal the world’s hidden truths, unmasking the ugly reality lurking beneath the surface. What Nada discovers through these special lenses is that the Earth has been infiltrated by a secretive alien race that uses subliminal messages to control humanity and maintain its dominance.
The film’s setup is as straightforward as it is intriguing. Carpenter, known for his ability to build tension and atmosphere, weaves a narrative that relies on the viewer’s willingness to suspend disbelief and enter this alternate reality. It’s a clever commentary on consumerism and conformity, where the masses are unknowingly enslaved by materialism and propaganda. The sunglasses act as a metaphorical wake-up call, revealing the harsh, uncomfortable truths that most people prefer to ignore.
“I have come here to chew bubblegum and kick ass… and I’m all out of bubblegum.” ~John Nada
As the plot unfolds, Nada becomes a reluctant hero, determined to expose the alien conspiracy and awaken the apathetic masses. What makes They Live stand out is its commitment to its message. Carpenter doesn’t hold back when it comes to satire, and it’s delivered with a heavy dose of irony and humor. The film’s most iconic moment is a drawn-out, absurdly epic alleyway brawl that feels like a blend of pro-wrestling and a street fight, a seemingly never-ending display of violence that parodies action movie tropes. It’s both hilarious and pointed, highlighting the way we often lose sight of what’s really important amidst mindless spectacle.
The Payoff: Social Observation Experiment
They Live successfully tackles themes such as media manipulation, corporate greed, and political subterfuge. The subliminal messages that only Nada can see serve as an effective critique of how media can manipulate public perception and promote consumerism. Carpenter’s skill in crafting tension and suspense is on full display during these moments, turning what could have been heavy-handed social commentary into a thrilling sci-fi action film. The narrative’s gradual unraveling of the conspiracy adds depth to the story and keeps viewers engaged.
The makeup effects in They Live quietly excel in bringing the film’s alien presence to life. The subtle yet skillful work led by makeup designer and special effects creator, Rob Bottin (The Thing 1982), contributes to the movie’s overall atmosphere and the sense of lurking secrets. The transformation sequences are executed with finesse, enhancing the storytelling without overshadowing the narrative. This understated approach to makeup highlights the film’s commitment to its subversive message, making it a hidden gem for enthusiasts of practical effects and cinematic craft.
”They Live, We Sleep.” ~Anonymous
The film’s climax is a culmination of tension and revelation, with Nada’s determination and resilience inspiring viewers to question their own complacency. Without giving away any spoilers, it’s safe to say that They Live doesn’t shy away from delivering a thought-provoking and at times, chilling payoff. The film’s conclusion leaves a lasting impact, inviting the audience to reflect on the broader implications of its social commentary.
THEY LIVE Final Thoughts: A Subversive Masterpiece
As I complete my Rowdy Roddy Piper bubble gum soda pop I realize They Live is not a conventional Hollywood blockbuster, but that’s what makes it special. The film’s 35th anniversary is an opportunity to celebrate its enduring brilliance. In a world where subliminal messages are still pervasive, consumerism reigns supreme, and truth can be elusive, They Live remains a pertinent and poignant commentary.
John Carpenter’s vision of a world where the truth is obscured, and conformity is paramount continues to resonate with audiences. The film is a testament to the power of cinema to expose uncomfortable truths and inspire change. Its themes of resistance, defiance, and the quest for truth have never been more relevant.
They Live at 35 is a reminder of the importance of questioning the world around us, resisting conformity, and seeking the truth, even when it’s uncomfortable. In an age of misinformation, fake news, and social manipulation, the film’s message is as vital as ever. It challenges us to put on metaphorical sunglasses and see through the illusions that cloud our vision.
In conclusion, They Live is a timeless classic that continues to shine a light on the darkness of our world. Its ability to mix subversion, satire, and social commentary with thrilling action and humor makes it a unique gem in the world of cinema. On its 35th anniversary, it’s worth revisiting or discovering for the first time, allowing its message to seep into your consciousness and challenge your perspective on the world. They Live is a subversive masterpiece that dares to be different, and for that, it deserves our applause and admiration.
You can watch They Live on digital and on-demand today. check out the OG trailer below.
