LVCRFT is a musical group made up of seven horror-obsessed songwriters, producers, and friends who have churned out hit music for some of music’s biggest acts. The ghoulish group is comprised of Norman Crates, Lil Punkin, DeepKutz, Scary Ana Grande, Count Trackula, DejaVudu, Ghost M’lone and Robyn Gothicke! They just released their very first music video, in collaboration with Spirit Halloween. The music track is Every Night from their latest album, The Return.
Check out the video below, then read on for the details!
From The LVCRFT Press Release
Spirit Halloween, the largest Halloween specialty retailer, has teamed up with LVCRFT, the go-to-musical-coven for all things spooky and horror-pop, to bring Halloween fans everywhere a perfectly timed music video that injects a scare into the season with a spine-tingling new instant classic. LVCRFT’s first-ever music video debuted today on YouTube for their new Halloween hit “Every Night” from their latest album, The Return.
LVCRFT is the sinister spawn of spooky-obsessed hitmakers responsible for crafting iconic records for Beyoncé, Rihanna, Katy Perry, Mark Ronson, Dua Lipa, Lizzo, and more. When they aren’t writing smash hits for the living, they create a year-round supply of hook-filled ghoulish pop bops to shake and wake the dead and undead alike. Their third annual album of Halloween hits, titled The Return, debuted on October 1, just in time to soundtrack spooky season. To bring the 13 original songs featured on The Return to the Halloween spotlight, LVCRFT tapped Spirit Halloween for the ultimate filming location of the collective’s first-ever official music video.
Mitchell V. Slan directed the video, which was shot on location at Spirit Halloween. Very cool stuff! You can pick up your copy of The Return on Amazon!
Catchy music, for sure. What do you think? Any LVCRFT fans in the PopHorror house? How do you like their first-ever music video? Tell us in the comments!