PopHorror Let's Get Scared
Blumhouse was established on a fairly simple model with simple aspirations: Produce inexpensive horror movies while offering filmmakers creative freedom. It was a system that turned a small, scrappy production company into a genre powerhouse. Blumhouse went from releasing promising indies to some of the biggest, most popular movies in the biz.
Their catalog’s most popular and profitable films include: The Paranormal Activity franchise, the Insidious franchise, and The Purge franchise. They’re also the studio behind the Ouija franchise (with Part 2, Ouija: Origin Of Evil, being released this weekend). Other popular Blumhouse films include: The Visit, The Green Inferno, Unfriended, and The Gallows.
Yesterday, Deadline reported that Blumhouse had hit an impressive milestone: Their films have grossed a combined $2 Billion-plus at the box office, proving horror is big business, and our beloved genre has never been more popular:
Two days before its Ouija: Origin Of Evil opens to an estimated $15 million and hogs up all the Halloween horror business, microbudget maestro Blumhouse has announced that the company has surpassed the $2 billion threshold at the global box office. Catapulting the label past that point was its Universal/Platinum Dunes release The Purge: Election Year, which recently became the highest-grossing chapter in that R-rated horror series with $118.9M.
Blumhouse is hitting the milestone at a time when horror films have had quite a heyday at the multiplex. In addition to Election Year, Screen Gems saw their highest-grossing spooky flick of all time with Fede Alvarez’s Don’t Breathe at $88.2M, while Warner Bros/New Line has profited from Conjuring 2 and Lights Out.
Congratulations to trailblazer and CEO Jason Blum and everyone at Blumhouse! We look forward to many more years of quality, terrifying horror movies!
Ouija: Origin Of Evil Official Synopsis: In 1965 Los Angeles, a widowed mother and her two daughters add a new stunt to bolster their séance scam business and unwittingly invite authentic evil into their home. When the youngest daughter is overtaken by the merciless spirit, this small family confronts unthinkable fears to save her and send her possessor back to the other side.
